Former top manager of IKEA headed the commercial block of Hoff

Hoff announced the appointment of a new Commercial Director

Hoff, one of the largest furniture retailers in Russia, announced the appointment of a new Commercial Director - Elena Zhukova. Elena has over 20 years of experience in the retail sector, including 13 years at IKEA, where she held various leadership positions, including the position of IKEA Commercial Director in Russia, Belarus and Kazakhstan.

In her new role, Elena will be responsible for the development and implementation of Hoff's commercial strategy, as well as for managing the company's sales, marketing and customer service functions.

Elena's extensive commercial experience will be a valuable asset to Hoff

Hoff CEO Maxim Rybakov noted that Elena's extensive commercial experience will be a valuable asset to the company. “Elena has a deep understanding of the retail market and a proven track record of success in developing and implementing commercial strategies that drive growth. We are confident that under her leadership, Hoff will continue to strengthen its position as one of the leading furniture retailers in Russia,” said Rybakov.

Elena Zhukova expressed her gratitude for the trust placed in her and shared her vision for the development of Hoff. “I am delighted to join the Hoff team and contribute to the company's further growth. I believe that my experience and knowledge will allow me to make a significant contribution to the development of Hoff's commercial strategy and the implementation of effective marketing campaigns. I am confident that together with the team we will be able to achieve even greater success,” said Elena.