Pomade Market Size to Hit $1.05 Billion by 2030, Says Brandessence Market Research
Key Insights
- The pomade market is projected to grow at a CAGR of 5.5% during the forecast period from 2023 to 2030.
- The market is expected to reach a value of $1.05 billion by 2030.
- Rising consumer demand for hair styling products and increasing adoption of pomade for various hair types are key factors driving market growth.
- The market is segmented into product type, distribution channel, and region.
- Based on product type, the water-based pomade segment is expected to hold the largest market share during the forecast period.
- Based on distribution channel, the online segment is expected to witness the highest growth rate during the forecast period.
- The Asia Pacific region is expected to account for the largest market share during the forecast period.
Market Trends
The pomade market is witnessing a surge in demand due to increasing consumer awareness about hair care and styling. Pomades offer a variety of benefits, such as hold, shine, and texture, making them a popular choice among men and women.
Another key trend driving market growth is the rising popularity of water-based pomades. Water-based pomades are easier to wash out and provide a more natural look, making them a good choice for everyday use.
The online segment is expected to witness the highest growth rate during the forecast period due to the increasing convenience and accessibility of online shopping.
Growth Drivers
- Rising consumer demand for hair styling products
- Increasing adoption of pomade for various hair types
- Growing popularity of water-based pomades
- Expansion of online distribution channels
Challenges
- Competition from other hair styling products
- Changing consumer preferences
- Economic fluctuations
Competitive Landscape
The pomade market is highly competitive, with several major players operating globally. Some of the key players in the market include:
- American Crew
- Axe
- Bed Head
- Bumble and bumble.
- Layrite
- Paul Mitchell
- Redken
- TIGI
These players are constantly innovating and launching new products to meet the changing demands of consumers.
Conclusion
The pomade market is expected to continue growing in the coming years, driven by rising consumer demand and increasing adoption for various hair types. The market is expected to reach a value of $1.05 billion by 2030.
